The Real Work

The Real Work: The work only you are equipped to do. The work that requires hard conversations, a look into the void, or perhaps more terrifying, a look into your own psyche. The work that soars with your strengths and comes to a grinding halt at the dumping ground of your faults. 

The Real Work: The work that has a chance of making change in the world in a way that holds real value. The work that comes with a very real chance of failure – because, as Seth Godin says, “If failure isn’t an option, then neither is success.” The meaningful stuff is always risky.

Cal Newport calls it “Deep Work.” Steven Pressfield called it “beating the Resistance” – for today. (You’ll have to beat him again tomorrow.) It’s been called “Everything worth doing is uphill,” “Success is never owned, it’s rented,” “People don’t buy what you do, they buy why you do it,” and so much more. 

Doing the real work is how you feel satisfaction at the end of the day. 

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